“Conceptually, Novaolo is a wine about obscured identities. Its name pays homage to the two matriarchs of the winemaker’s Polish and Sicilian families. Through marriage, both matriarchs lost their maiden surnames—Novaolo is quite literally a combination of those two names. To visualize this concept through an unexpected execution, sophisticated calligraphy was combined with a label die cut in the shape of a notebook page. The end result is a wine that stands apart with originality and unrefined simplicity.”
