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Caroline Blanchette, art director
Martin Tremblay, photo editor
Ruth Aslett/Douglas Schneider, illustration
Diane Simard, 3-D artist
Philippe Melanon, production designer
Manon Pelletier, project director
Jimmy Berthelet, strategy
JJM Graphic, production service company
Stand MTL Inc., design firm
Simon Brisebois/Frédérique Delagrave/Marie-Michele Lessard, General Mills Canada, clients

“Yogurt brand Liberté has been available in Canadian grocery stores since long before the organic movement became what it is today. Now that the brand is being introduced in markets all over the world, we made sure that consumers both old and new would understand the brand’s quality and deliciousness in a fraction of a second.”

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