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Morgan Stephens, designer
Claire Harrison, writer
Ingred Sidie/Michelle Sonderegger, creative directors
Kenny Johnson, photographer
Design Ranch, design firm
AREA Real Estate Advisors, client

“When RED Brokerage needed a new name and look, it turned to Design Ranch for help. Our process led us to the name AREA Real Estate Advisors, which not only contains an acronym for the firm’s full name, but also speaks to AREA’s ability to connect people to the best spaces and increase value creatively. We took the brand from boring to bold with a kinetic logo, a language system and graphics that all highlight the firm’s dynamic and multifaceted approach. A library of dramatic imagery featuring abstract crops of some of AREA’s properties completed the brand overhaul.”

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