“New coffee subscription company Modern Recreation is not only a purveyor of coffee from some of the best roasters, but also a singular portal into a world where authenticity, spontaneity and individualism reign supreme over artifice, pretense and mass culture. Beginning with the bold wordmark, the identity serves as a window into Modern Recreation’s philosophy of living. Photography mirrors the attitude of a brand that doesn’t tolerate BS, while language, color and pattern unite to evoke the off-beat journey of discovery that awaits subscribers.”
