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Martín Gorricho, designer/art director/illustrator
Mauricio Cáceres, photographer
Gorricho Diseño, design firm
Teatro Nacional Cervantes, client

“The national stage and comedy theater of Argentina, Teatro Nacional Cervantes, used to have an image of great prestige, but also one of great solemnity. The new management had the intention of transforming it into a place of action, challenge and risk. A new type of visual communication was therefore necessary, and the theater commissioned Gorricho Diseño to design a new brand and all the posters for the theater’s plays. These posters were displayed all around the city of Buenos Aires.” 43 1/4 × 58 1/4, 4-color.

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