“For the launch of the new ZX Flux shoe, I developed a design that I divided onto different layers of paper. I hand cut every layer independently and then assembled them. Because the ZX Flux shoe is customizable—you can print any available graphics you want on the shoes with an app—I showed lots of different traditional patterns, like pied de poule (houndstooth), and combined them to create a composition. The picture of this artwork was used in magazine advertising by adidas.”