“Original Is Never Finished 2018” 1:30
“Following up on the success of the 2017 campaign Original Is Never Finished, this 2018 campaign inspired creators to break free of repetition in order to prove a new creative philosophy, and it motivated young creators to ‘Keep Pushin’’ on against the status quo. The Unfinished Campaign—a campaign built entirely on loops, a campaign without end—amassed more than 31 million YouTube views in the first month and continues to grow.”
