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“For adidas Originals’ first collaboration with high fashion’s enfant terrible Alexander Wang, we upended the fashion world by turning to its greatest enemy—the black market. Co-opting the business models of this illicit world, the collection rejected the shelves and instead took to the streets. It was sold out of the backs of trucks in the most populated fashion epicenters of New York City, in nondescript black trash bags. A reinvention of the fashion drop, in a radical way.”

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