Loading ...
Johannes Leonardo, ad agency
MassMutual, client

“The Unsung” 2:00
“As a divisive year drew to a close, we brought to life a truth at the heart of the MassMutual brand: people are looking out for one another all around us. We uncovered stories overshadowed by the political rancor, global conflict and natural disasters of 2017, and when everyone else was reflecting on the agonizing year that was, we reframed it—with our own take on a year-in-review film that featured real people who had been there for each other, coming together through the song ‘I’ll Stand by You.’”

X

With a free Commarts account, you can enjoy 50% more free content
Create an Account
Get a subscription and have unlimited access
Subscribe
Already a subscriber or have a Commarts account?
Sign In
X

Get a subscription and have unlimited access
Subscribe
Already a subscriber?
Sign In