“Up Your Game” :60
“Johannes Leonardo repositioned sports website Bleacher Report with ‘Up Your Game,’ a bold statement declaring not just a new sports platform, but the future of sports culture reporting. It speaks about how you have to get what happens off the court—the culture—to get what happens on it. The film featured no sports highlights. Instead, it was packed full of cultural references, icons and Easter eggs, challenging our audience on whether they get the game or they don’t.”
