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XXIX, design firm
Mike Abbink, IBM Design, client

“Together with IBM, we designed and built a website to tell the story of its new corporate typeface, IBM Plex. Designed by IBM executive creative director Mike Abbink and Dutch type foundry Bold Monday, Plex is the first complete font refresh since IBM established its legendary design system. Started in 1956, the system was implemented by architect and industrial designer Eliot Noyes, with the help of Paul Rand and other top designers.”

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