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Franki Geib/Luis Sierra, art directors
Kate Cullen/Dean Paradise, writers
Bruno Mazzotti/Dean Paradise/Martin Serra, creative directors
Lisa Bright, executive creative director
Liz Taylor, chief creative officer
Fred Levron, FCB Global, worldwide executive creative director
Mary Jo Corby, strategic planner
Steve Immer, Lord + Thomas, editor
Matt Andersen/Bryce Drobny, Lord + Thomas, directors of photography
Bruno Mazzotti, art consultant
Ben Flaherty, Lord + Thomas, director
Michael McAfee, Lord + Thomas, motion graphics
Alec Chojnacki, Lord + Thomas, audio engineer
Noiemi Lobont, Lord + Thomas, line producer
Celena Mossell, Lord + Thomas/Katie Roach, Lord + Thomas/Joe Tipre, executive producers
John Bleeden, executive agency producer
Lord + Thomas, production company
FCB Chicago/FCB Global, ad agencies
Glad, client

“The Toughest Bag” :90
“To demonstrate the new Glad ForceFlex Plus Advanced Protection kitchen bag’s superior strength in an iconic and memorable way, we created a product demo designed to put it through the toughest test: America’s worst airports. From there, we sent the bag to several other cities around the country, showcasing that if Glad ForceFlex Plus Advanced Protection can handle that, it can handle your everyday kitchen trash.”


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