“In 2008, Vimeo quietly launched its Staff Picks channel. To celebrate ten years of Staff Picks at South by Southwest, we created the Decade, a fully immersive theater experience dedicated to the most-iconic Staff Pick films. From a custom marquee to animated film posters to an interactive lobby and themed concessions, we left no detail untouched as we paid homage to the creators. In addition to screening more than 100 short films, we transformed nine rooms into experiential theaters bringing iconic Vimeo Staff Pick favorites to life. Theatergoers attended behind-the-screen panel sessions from Staff Pick veterans and ended each night dancing to music from Vimeo favorites.”