“We were commissioned to create a branding experience for Bynd Artisan, a local company with a legacy of more than 60 years in the bookbinding trade. We developed its brand ethos of ‘Something’s Worth Sharing,’ marrying the brand’s ‘hardware’ (expertise of paper, leather and bookbinding techniques) with the ‘heart’ of its story (heritage built on honesty, authenticity and craftsmanship). These posters are from a one-off series of four oversized posters inspired by Bynd Artisan’s time-honored handcrafting techniques. The subjects revolve around the company’s history and story, the artisans themselves, and the ready-made products, as well as bespoke services available to customers. Created in collaboration with Bynd Artisan’s master craftsman, Mr. Chong Beng Cheng, each poster was meticulously crafted using a medley of traditional bookbinding supplies, and the workshop’s leftover leather patches and paper scraps.”