“A book series in which top thinkers offer their informed takes on the critical issues facing the future of capitalism and the economic issues of our time. The books are short and aimed at a general readership. The titles and authors’ names needed to be clearly visible. The titles vary in length, and the design needed to be easily extended. Bright colors and bold typography in a contemporary pop style appeal to the wider audience. Additionally, a visual twist highlights parts of the title, creating a second question, which almost always works as a reinforcement of the title.” Typeface: Grotzec Condensed.