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Kris Sowersby, Klim Type Foundry, typeface designer
Mariano Barreiro/Bethany Powell/Emmet Smith, National Geographic, creative directors
National Geographic Partners, client

“Geograph is a contemporary, plain sans serif designed for National Geographic to elevate its brand identity. It comprises 24 styles for use across our broadcast, print and web channels. We drew inspiration from several international type foundries and historic fonts. Geograph is the primary set, with sharp detailing. Geograph Edit is the secondary set; its aesthetic features blunt detailing and a more robust finish. Both sets have ‘Futura alternates’ and a fancy crossed W for special occasions.”

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