Poster (on premise). “Our theme line ‘Live Legendarily’ gave us the creative license to position Drunken Sailor as the go-to spirit for those seeking a top-shelf whiskey or rum with a side of salty storytelling. We rounded out the campaign with stories of legendary sea creatures—like the squidopotamus and the sharkophant—as told by a drunken sailor. Our blood alcohol levels while concepting? We’ll never tell.”
