Print. “After Maine Root successfully pioneered the craft soda category many years ago, big soda counterpunched by creating their own lines of craft soda knockoffs. We were asked to tell the story of a homegrown brand that, unlike the behemoths, is truly rooted in goodness. We shined the spotlight on Maine Root’s fair-trade practices, organic ingredients and natural flavors without getting all preachy. ‘Keep it pos,’ requested our fun-loving client, Mark. Indeed we did.”