“This digital palm reader provided a common ground between the playfulness of online personality quizzes with a guise of Apothic Wines’ mysterious sophistication. To use the digital tool, users scanned their dominant hand with their camera phone. Each user’s reading was paralleled to wine-drinking occasions, and the predictive readings aligned to both the users’ personality traits and Apothic varietals and their tasting notes. The scarily accurate fortunes could then be shared via social channels.”
