“The American Heart Association wanted to come up with a unique way to help people let their stress out. So, we created the Scream Booth, a soundproof enclosure housing an interactive digital assistant. The voice-activated interface judged your scream for both decibel level and longevity. If you were holding back, it would prompt you to really ‘let it out.’ We activated the Scream Booth on the street, toured it at tradeshows and created an online version for anytime stress relief.”
