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John Trahar, art director/strategist/director
Zach Rener, writer/creative director
Tyler Crelia, editor/video director
Joel Pettit, agency producer
Karen Jacobs, executive producer
Nick Smith, digital imaging
Greatest Common Factory, ad agency
Anthony Abernathy/Ian Carey/Alexis Jackson, Nike, Jordan, clients

“Welcome to the Breakfast Club” 1:04
Online video and social media. “We developed a production protocol that was ready to go, at a moment’s notice, to capture 55 professional athletes and coaches at the times and in the cities they were available to talk to us. Beyond this scripted piece, we also captured authentic advice delivered directly to the camera from these pros, who described the resonant value of the dedicated mental and physical work required of the Breakfast Club.”

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