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Zach Rener, writer
John Trahar, creative director
Katie Johnson/Brett Stiles, designers
Becca Clason, typographer
Joel Pettit, producer
Karen Jacobs, executive producer
Greatest Common Factory, ad agency
Julie Sutton, Domain Northside, client

Print ad and poster. “A shopping center that strove to be less typical and more local reached out to us to do something different. We gave it a ‘neighborhood’ name, Northside, which didn’t yet exist in the Austin vernacular. Then we messaged ‘lots of stuff to buy’ in an evocative, authentic way that was more reflective of the national and local tenants it had secured or was looking to secure.”

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