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Stina Persson, illustrator
Benjamin Schafir, L.O.V.E, creative director
L.O.V.E, design firm
L’Oréal, client

“This was such a fun project due to the artistic sensitivity of the people at the agency L.O.V.E. They were open to all kinds of solutions for something as simple as hair product packaging. They didn’t want just hair, but more of an image that drew the buyer to the product. It was quite an organic process; in the end, I created both type and art.”

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