“This was another fun project. This time, I was working with DDB and Reebok Brasil. The idea was to have a very retro style and a René Gruau feel in order to give it an old-school, high-end look. For each illustration, I had to add gym equipment, like water bottles, dumbbells and jump ropes. Once the ads were long gone, online gallery Wonderwall wanted to sell this one as a print. I removed the jump rope, and she was ready to go. I like the mix of elegance and absolute mess.”
