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Harriet Ferguson, senior designer
Jonathan Ford, chief creative officer
David Bates/Hiroyuki Izutsu/Suthipa Kamyam, contributing artists
Yael Alaton, strategy
Pearlfisher, design firm
Taylors of Harrogate, client

“The inundation of ‘craft’ as an expression of authenticity in every category was diluting Taylors of Harrogate’s positioning. By exploring an extension of ‘craft’ into ‘craftsmanship’ and bringing this together with a focus on family, flavor and service, we defined a new creative vision—‘The Home of Extraordinary Flavour’—to take Taylors forward.”

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