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Harriet Ferguson, senior designer
Jonathan Ford/Karen Welman, chief creative officers
Yael Alaton, strategy
Pearlfisher, design firm
Little Moons, client

“The identity for Little Moons is simple, iconic and places the product at the heart of the brand; complementing a classic typeface, the o’s of moons replicate the shape of the mochi themselves. ‘The Mochi Makers’ sign-off establishes the brand with a stamp of credibility, giving the brand an artisanal feel.”

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