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Hamish Campbell, creative director
Jonathan Ford, chief creative officer
Pearlfisher, design firm
Blue Bottle Coffee, client

“Before Blue Bottle introduced its artisanal single-serve coffee to retail, it tasked Pearlfisher to get its bottle design to rise and shine. The new coffee carton cues dairy and evokes nostalgia. Pearlfisher clarified the Blue Bottle wordmark, simplified messaging and played up the blue palette in unexpected ways, like with the saturated gable.”

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