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Moment Factory, project design and development
The Adventure Group Whistler, client

“Light and its manipulation is a technique that has often been at the forefront of photography but severely lacking in the world of installations. Moment Factory is making some wonderful work and pushing our senses in the process.” —juror Michael Kern

“The entire outdoor excursion is a digital Easter egg, unexpectedly discovering the next hidden message or secret feature.” —juror Megan Meeker

Overview: How do you add to the enchantment of an already mind-blowing landscape? This was the challenge that Moment Factory tackled while crafting a storytelling experience between Cougar and Rainbow Mountains near Whistler, British Columbia. Adding a layer of mystery and enchantment to the mountains’ natural beauty, the multimedia entertainment studio created Vallea Lumina, a night walk brought to life with video projections, lighting, sound and special effects. Along an accessible 4,590-foot pathway, visitors follow clues left by two hikers toward a secret valley filled with wonders.

  • • Moment Factory developed this evening experience in collaboration with The Adventure Group Whistler, complementing its lineup of outdoor entertainment activities.
    • More than 2,500 Instagram posts have used the hashtag #ValleaLumina.
    • The project took six months to produce.

Comments by Moment Factory:
Did you meet with any out-of-the-ordinary obstacles during development? “The physical path that leads visitors from Cougar Mountain to Rainbow Mountain and back was explored, walked, evaluated and created by our technical team, The Adventure Group Whistler and JoyRide, experts in mountain bike trail building. The path was built with the utmost respect for the environment and to ensure the best path into which to integrate our scenographic elements.”

What was the most challenging aspect of the project? “Using technology outdoors is challenging, from making sure the installation can withstand all weather conditions to making sure the technology is hidden. Multimedia is seamlessly integrated in the surroundings—not only to respect the environment, but also to be as unobtrusive as possible so day visitors are not bothered by the equipment. Our methods for installing equipment have been recommended by professional arborists to ensure that the long-term health of the flora is protected.”

How did this project compare with others you’ve worked on in the past? “Every Lumina night walk experience we create is unique and adapted to the location in which we work. Vallea Lumina is the eighth Lumina night walk in our series. Other Lumina night walk experiences are in Québec, Ontario, Japan and Singapore. Moment Factory has worked on more than 400 multimedia experiences over the years; each project is different by its nature or by its creative endeavor.”

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