“It was the year of the dog, and we wanted to present the blessings in a vivid way, so we imagined: how do dogs see the world during the New Year? The concept of the design was to turn the red packet into a house of dogs, and when people pulled up on the sleeves, it revealed the daily life of the dogs, showing how they celebrate the Lunar New Year. Red packet design is no longer limited in color and format; it can also be collectible. Through using different kinds of printing effects, like hotstamping, 3-D embossing, Spot UV and laser cutting, we hope that the visual and tactile were greatly enhanced.”