“Together with Mirror Show Management, Leviathan helped display PepsiCo’s proprietary analytics through a series of informative digital engagements at the annual NACS Show. To convey how analytics help drive product innovation, retailers were able to pick up radio-frequency identification tagged products that, when physically engaged, showed valuable attributes in vibrant fashion. A large projection mapped display and easy-to-understand touch interface enabled guests to comb through PepsiCo’s vast geolocation data to understand brand engagement on the path to purchase. The complexity of product display planograms was distilled down to impactful digital displays that ultimately demonstrated the payoff for the brand’s customers.”