“In tribute to the transformative nature of its namesake—and to the site’s core business of viticulture—Studio Ongarato developed a site narrative for Jackalope based on the concept of alchemy. A metaphor for winemaking, this is explored and expressed throughout the hotel. The project scope included brand identity, venue identities, collateral, conceptual site narrative, experiential design, art curation and commissioning, environmental graphics and styling, lighting design, installation design, way finding and signage.”
