“The W Shanghai hotel narrative theme, ‘Captivating Contrasts,’ was influenced by the uniquely Shanghainese culture of haipai, which explores the art of bringing together the East and West. Layering vibrant interpretations of historical, physical and social context into the fabric of the hotel’s experience enables the hotel to at once draw upon and give back to the city. The project scope included environmental design, styling, custom interior installations and art consultancy.”