“With more than one hundred beverages, and endless combinations, the Coca-Cola Freestyle machine embraces consumers’ individuality. That self-expression inspired The Many’s global campaign for the megabrand, inviting millennials to choose the soft drinks that best speak to them. To push through the clutter of the saturated digital world, The Many used a vibrant visual identity and an Instagram influencer partnership to bring Coca-Cola Freestyle’s visual identity and brand positioning to life.”
