“Los Angeles is not just a city. It’s also a magical backdrop of endless skies, urban beauty, and grit and glamour, which conjures up feelings every bit as special and unique as the city’s physical attractions. To entice travelers to see Los Angeles through a different lens—and move away from a conventional tourist ‘checklist’ approach—The Many used visual metaphors to share ‘that L.A. feeling’ with the world. One of the agency’s most notable activations came to life in the thick of a New York City winter, through a bright and colorful Union Station billboard takeover, reminding chilly commuters of the vacation they could be enjoying in the City of Angels.”