“Chambord, the French raspberry liqueur, had a petite problem in the United States. People hadn’t heard of it or knew what to do with it. The Brown-Forman brand asked The Many for help reaching its core consumers: millennial women. With visual imagery that is as beautiful as it is educating, the agency extended the brand’s whimsical persona of odd luxury into the social space through its ‘Because No Reason’ campaign.”
