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Allie Armstrong/Casey Martin, designers
Casey Martin, creative director
Erik Marinovich, typographer
Anthony Rogers, photographer
Play, design firm
Moxxly, client

“We worked closely with the badass design team at Moxxly to develop the brand identity and packaging that would launch its affordable, hands-free, minimum-hassle breast pump. We found a way to highlight the brand’s femininity in an unexpected way, with a sophisticated color palette and a bold expression of the XX chromosomes.”

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