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Deeplocal, interactive designer
Lyft, client

“To celebrate the Grammys’ 60th anniversary and its return to New York City, we engineered five Lyft cars to play Grammy-nominated songs with their horns, alarms, wipers and door-locking beeps. This roving automated orchestra, dubbed Lyft Auto Tunes, surprised and delighted New Yorkers with street concerts featuring chart-topping hits such as ‘Despacito’ and ‘Humble.’ We turned one of the most annoying and recognizable sounds in the world into a reason for people to smile, dance and celebrate the music of the Grammys.”

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