“We all know the feeling of turning to Google for help during life’s happily hectic moments. At CES 2019, Google wanted to hero that spirit of helpfulness with a one-of-a-kind experience that was both spectacular and relatable to everyone. That’s what sparked our idea of creating the Google Assistant Ride, a real amusement park–style ride that tells the story of a family’s busy day. The Ride was complete with animatronic characters, interactive train cars, photo ops and even its own song.”