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Deeplocal, interactive designer
Nexus Studios, director
Sparks, production company
Google, client

“We all know the feeling of turning to Google for help during life’s happily hectic moments. At CES 2019, Google wanted to hero that spirit of helpfulness with a one-of-a-kind experience that was both spectacular and relatable to everyone. That’s what sparked our idea of creating the Google Assistant Ride, a real amusement park–style ride that tells the story of a family’s busy day. The Ride was complete with animatronic characters, interactive train cars, photo ops and even its own song.”

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