“Timbuk2 has been designing messenger bags for more than 30 years. When it expanded its product lines to more diverse offerings, its identity no longer fit with the new vision. We redesigned a logo that would withstand both the test of time and the constantly evolving product lines. This new mark connects Timbuk2’s roots with its future, and we delivered it along with typographic lockups, color and pattern palettes, and a set of rules on how to use it all for years to come.”
