“Starbird is a new kind of fast food—fried chicken that is healthier, sustainably raised and doesn’t break the bank. The identity was created with this idea in mind—a fresh approach to the way fast food is branded. This meant no exclamation points, no photography of sauces splashing on midair sandwiches, and no drop shadows or clutter of any kind. The resulting identity is simple and direct— both a chicken and an egg—the photography is clear cut and bold; and the design of the space, the typography and every touchpoint is consistent, allowing the chicken to do the talking.”
