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Benita Antony/Kirstin Roquemore, art directors
Tiffany Appleton/Natalia Davila, writers
Meredith Schwinder, creative director
Sandy Greenberg/Terri Meyer, chief creative officers
Missy Quick, design
Tracy Chapman, strategist
Chris Franklin, Big Sky Editorial, editor
Patrick Oliver, music
Eclectic Music, music company
MJ Delaney, director
Moe Phillips, executive producer
Moxie, production company
Terri & Sandy, ad agency
Matt Harker/Jara Witt Radom, New Avon, clients

“This is Boss Life” :60
“Avon is an iconic brand with female empowerment in its DNA. However, the company that opened the door to women in the workplace in 1886 found itself irrelevant in 2016. Avon’s US army of representatives had shrunk by 50 percent, and sales were in free fall. With the brand’s reputation at stake, we launched This Is Boss Life, a dynamic campaign that promised women they could work when, where and how they wanted—all the while being their own boss. The campaign hit a chord with this ‘entrepreneurial’ generation, increasing daily leads by 49 percent and exploding positive social engagement by 55 percent.”


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