Posters and video for Strands for Trans campaign. “Every now and again, we agency folks get to work on a project that’s very close to our hearts. This was the case when we partnered with Barba Men’s Grooming Boutique in Chelsea, New York, to combat the discrimination the trans community faces at barbershops and salons. We launched the campaign with a simple but powerful video—over iconic visuals of barber poles across America, we hear news reporters reading stories of transgender discrimination. Our second video launched Barba’s signature style for Pride: pink, white and blue hair color, inspired by the colors of the transgender flag. A series of posters invited salon guests to get Barba’s pink, white and blue hair color to aunt for Pride Week.”