“The Buck’s Got Your Back” :30
“Small business owners may not be internationally known celebrities or get ashy headlines in business publications, but these hardworking heroes are the embodiment of the American dream and the backbone of the economy. So, for Terri & Sandy’s first campaign for The Hartford, we set out to reveal these women and men as the noble figures they are. Inspired by the brand’s 150-year-old logo, we brought to life an antlered icon to celebrate small business owners everywhere and show them that, when you’ve got insurance from The Hartford, The Buck’s Got Your Back.”