Loading ...
Simin Lim, art director
Kelly Cabaniss, writer
JP Gomez/Sam Mazur, creative directors
Sandy Greenberg/Terri Meyer, chief creative officers
Tracy Chapman/Molly Thompson, strategists
Adam Marshall/Whitehouse Post, editors
Alaska, Iconoclast, director
Chris Ryan, colorist
Greg Tharp, executive producer
Iconoclast, production company
Terri & Sandy, ad agency
Jim Gerbo/John LeBoutillier, Harvest Hill Beverage, clients

“Drink to Your Own Beat” :60
“Back when teens watched Total Request Live and moms danced the Macarena, SunnyD was the ‘flyest’ drink in the fridge. But for a new generation of teens raised on iPhones and GIFs, this orange drink from the ’90s was about as relevant as a dead meme. To capture the freethinking minds of Gen Z, we needed to do something boldly original. So, we combined the unique talents of effortlessly cool teens with the irresistible beats of rising hip-hop star DJ Kass. Put on your headphones. Best served loud.”

X

With a free Commarts account, you can enjoy 50% more free content
Create an Account
Get a subscription and have unlimited access
Subscribe
Already a subscriber or have a Commarts account?
Sign In
X

Get a subscription and have unlimited access
Subscribe
Already a subscriber?
Sign In