“Freshpet was one of our very first clients at Terri & Sandy. As the nation’s only fresh, refrigerated pet food, it was a revolutionary idea; but it had less than revolutionary sales. Our insight? While people were choosing fresher, less processed foods for themselves, they weren’t doing the same for their pets. Our mission? Expose the chemicals, additives and by-products lurking in conventional pet foods. This campaign, Fresh Food for Fido, helped catapult the brand to become the fastest-growing pet food in America.”
