“Our Babies” :60
“Gerber’s most precious equity is the iconic Gerber baby logo. Every mother sees her own child in that simple circle. But there are Gerber babies of another kind too: fruits and vegetables. And, just like mom’s little one, these too should be handled with care. This led us to the visually elegant and powerful idea to parallel babies’ body parts with bold, colorful Gerber fruits and vegetables.”
