“You Need Some CityMD” :60
“This campaign was born from a simple but powerful cultural insight: nine out of ten millennials would rather let an illness or injury go untreated than go to the doctor (Zocdoc study). This means a lot of sick people are walking around New York City exposing their germs to, well, the rest of us. Achew! In this campaign, the healthy ‘sick shame’ their family, friends, colleagues, online dates, etc. to tell them, ‘You Need Some CityMD.’”