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James Sholly/Jon Sholly, designers
Nicole Sholly, writer
Martha Steele, editor
Commercial Artisan, design firm/client

Commercial Article is a self-published journal that shines a light on Indiana’s little-known design history. The twelfth issue profiles a nearly forgotten Mad Men–era novelty stationery company called Stupid, Inc. The Indianapolis-based venture produced wacky paper goods and cheeky gifts that were sold in the United States and United Kingdom for several years during the late 1950s and early 1960s.” 68 pages, 6 1/4 × 9 1/4, 4-color, perfect bound, die-cut details, short sheet insert.

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