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Active Theory, design firm
Droga5, ad agency
Google Events and Experiences, client

“To open the Google I/O conference in 2016, Active Theory worked alongside Droga5 and Google to create a connected, global interactive experience that enables users to create, throw and catch digital paper planes. Launched publicly on Peace Day 2016, Paper Planes aimed to bring people together from all over the world, using the power of the web—an instant connection to one another by a simple visit to a website. Modern web technology—specifically, JavaScript and WebGL—powered the experience on every screen. From the 50-foot screen onstage at I/O to the thousands of mobile devices in the crowd and around the world, one codebase was written, which drastically reduced development time, allowed for more iteration, and increased the time available for polish and animation.”

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