Antitheft

Jérôme Bajulaz/Julien Hérisson, art directors
Jean-Bernard Bastien/Dominique Bulmer, writers
Jonathan Rouxel, executive creative director
Margot Brejon de Lavergnée, designer
Lisanne Auger-Bellemare, producer
Bleublancrouge, ad agency
Sherlock, client

“A campaign that portrays the car’s lack of value from a thief’s point of view once they realize it is protected by Sherlock’s intensive antitheft marking system.”

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